100+ in-house developers · Powersports only
Connectors to all your data.
Six systems. One picture.
The powersports industry doesn't have a data shortage. It has a data silo problem. Your DMS knows one thing, your CRM another, Google a third, and none of them are on speaking terms. We're a 100-plus developer shop that connects them, visualises what comes out, and uses AI to close the gaps it finds — so you can finally see what's turning the knob.
The silo problem
Every system
holds a piece.
None hold
the answer.
Ask why last month was soft and you'll get five answers from five dashboards, none of which can be reconciled. Each vendor is honestly reporting its own slice. The slice is not the business.
We connect the resources this industry already runs on — no rip and replace — and join them into one model where the questions that actually matter finally have somewhere to be asked.
| System | What it knows | What it can't tell you alone |
|---|---|---|
| DMS | Deals, inventory, cost, ageing | Whether the units ageing on the floor were ever visible to a buyer in the first place. |
| CRM | Leads, reps, follow-up, close rate | Which marketing spend produced the leads worth working — and what delay actually costs. |
| Google data | Search, local, analytics, ads | Which of those sessions became gross, and which stock the demand was really for. |
| Marketing platforms | Impressions, clicks, spend | Whether any of it moved the inventory you needed moved this month. |
| Sales funnels & apps | Form fills, credit apps, chat | Where the drop-off is, and which step is quietly costing the most. |
| Website & parts catalogue | Pages, SKUs, feeds, fitment | How much of the catalogue a search engine or AI assistant can actually read. |
Dealer intelligence
See what's
turning
the knob.
Connected data is only half of it. The other half is making it legible — visualised so a general manager can see in ten seconds what took an analyst a week, and act on it the same morning.
What's working
The campaigns, pages, reps and models genuinely producing gross — separated from the ones that merely look busy. Then you do more of it on purpose.
What's leaking
Speed-to-lead, abandoned credit apps, pages that don't convert, spend against inventory you've already sold. Every leak with a dollar figure attached.
What nobody's seen
In-stock units and parts that no search engine or AI assistant can read, ageing quietly against flooring cost. The problem that never shows up in any single report.
It's in the name. Dealer Intelligence Group exists to DIG — into the systems, into the joins, into the numbers nobody else can reach — and come back with something you can use.
AI solutions
Find the gap.
Close the gap.
Low touch.
Finding problems has never been the hard part — acting on hundreds of them is. Our AI layer works the queue: it identifies gaps across the connected data, proposes the fix, and executes the ones you've approved without a project plan for each.
Detect
Continuous scanning across joined systems for the patterns that cost money: invisible SKUs, broken fitment, dead pages, stalled leads, feeds that silently stopped.
Diagnose
Each gap traced to a cause and priced against its impact, so the queue is ordered by what it's worth rather than by what's easiest.
Resolve
Schema, attributes, fitment, feed and content fixes generated and pushed — routine work handled at machine speed with a human check on anything that matters.
Verify
Re-checked after deployment so a fix is confirmed rather than assumed, and anything that regresses comes straight back into the queue.
Low touch points is the design goal. Your team should be approving outcomes, not chaperoning tickets.
Five dashboards, five answers, no agreement. That's not intelligence. That's noise with a login.
Why we connect first
The team
100+ developers.
In house.
One industry.
Not a reseller, not an agency subcontracting the hard parts. An engineering organisation that builds, integrates and maintains its own work — pointed entirely at powersports.
That focus is the whole advantage. Generalist platforms have to serve every vertical, so they never learn what a supersession is, or why fitment breaks, or how a powersports store actually books a deal. We only work on this.
Integrations
DMS, CRM, ecommerce, marketing platforms and Google properties — connected, normalised and kept alive as APIs change under us.
Data engineering
Pipelines, warehousing, catalogue normalisation, part-number canonicalisation and the QA that stops a dataset rotting.
Web development
Indexation, structured data, Core Web Vitals, feeds and VDP/SRP work — on whatever platform you already run.
AI & retrieval
Gap detection, automated remediation, and product-level visibility inside LLM answers rather than brand-level noise.
Analytics & visualisation
The overlay model and the console — turning six systems into one screen a manager can read before the store opens.
Marketplace engineering
Geo-routing, claim windows, fulfilment workflows and dealer plugins for inventory that needs a national audience.
How the work is packaged
Three products.
One data layer.
Take one, take all three. They share the same connected foundation, so nothing gets built twice.
Data Engine Data & standards Current, machine-readable powersports fitment and the structured-data standards that carry it onto your pages. The foundation everything else stands on. See the data → Ignition Visibility
Console See it & fix it The connected systems, visualised. Which inventory is indexed, which is invisible, what it's costing — and the development work to close the gap. See the console → Full throttle BrappZone
Co-Op National demand A geo-intelligent dealer co-op for stock the local market won't take. You keep your margin, your branding and your customer. See the co-op →
Who we work with
Everyone in the
product's path.
Powersports rooftops
Connect the systems you already pay for, see what's actually driving gross, and find the inventory nobody can currently see.
Manufacturers and suppliers
Canonical part numbers, fitment that keeps pace with current model years, and visibility into how your catalogue behaves across the dealer channel.
DMS, CRM & website vendors
Integration and data engineering capacity from a team that already speaks powersports, without hiring for it yourself.